Privacy Policy

Privacy Policy
Effective Date: August 29, 2025
Last Updated: December 11, 2025
Website: https://southkoreago.com

South Korea Go (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit or use our website at https://southkoreago.com (the “Website”).

By accessing or using the Website, you agree to the terms of this Privacy Policy. If you do not agree with this Policy, you should discontinue use of the Website.

1. Information We Collect

We do not require you to create an account to browse our content. However, we may collect the following categories of information.

1.1 Information Collected Automatically

When you visit the Website, certain information is collected automatically, including:

  • IP address
  • Browser type and version
  • Operating system and device information
  • Referring and exit pages
  • Pages viewed and time spent on pages
  • General location information (based on IP address)
  • Cookies, web beacons, and similar tracking identifiers
  • Analytics data generated by tools such as Google Analytics

This information is typically collected in an aggregated or pseudonymized form and does not directly identify you as an individual.

1.2 Information You Provide Voluntarily

You may choose to provide personal information, including:

  • Name and email address (for example, when you contact us via a form or email)
  • Any information you submit in a contact inquiry or feedback message
  • Any information you choose to post in comments or other interactive features (if enabled)

Please avoid submitting sensitive personal information (such as financial information, health data, or government identification numbers) through general contact channels.

1.3 Cookies and Similar Technologies

We use cookies and similar technologies to:

  • Operate and secure the Website
  • Remember your preferences
  • Analyze site traffic and performance
  • Deliver and measure advertisements, including Google AdSense ads

You can manage cookies through your browser settings. Some features of the Website may not function properly if cookies are disabled.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To operate, maintain, and improve the Website and its content
  • To analyze traffic, usage trends, and performance
  • To personalize and optimize your browsing experience
  • To respond to your inquiries and provide customer support
  • To prevent, detect, and investigate fraud, abuse, or security incidents
  • To display and measure advertisements, including personalized advertising where permitted
  • To comply with legal obligations and enforce our terms and policies

We do not sell personal information.

3. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal information under the following legal bases:

  • Consent: For the use of non-essential cookies, analytics, and personalized advertising, where required by law.
  • Legitimate Interests: To operate and improve the Website, analyze usage, prevent fraud, and ensure security, where such interests are not overridden by your rights and interests.
  • Legal Obligations: To comply with applicable laws, regulations, and legal requests.

You may withdraw your consent at any time where consent is the legal basis for processing.

4. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, including:

  • Server logs and technical data: typically retained for 12–24 months, unless a longer period is required for security, legal, or accounting purposes.
  • Cookies: retained according to their individual expiration periods or until deleted via your browser settings.
  • Contact inquiries: retained as long as reasonably necessary to respond to your request and maintain appropriate records, or until you request deletion where applicable.

When information is no longer needed, we will delete it or anonymize it in a secure manner.

5. Sharing and Disclosure of Information

We do not sell your personal information. We may share data with third parties only as necessary for the purposes set out in this Policy, including:

  • Service Providers: Such as hosting providers, content delivery networks (CDNs), security and maintenance providers, and analytics providers.
  • Advertising Partners: Such as Google AdSense and other advertising networks that display ads on our Website.
  • Legal and Compliance: When required by law, legal process, or governmental request, or to protect our rights, property, or safety and that of our users.

Where possible, we share data in aggregated or pseudonymized form.

6. Advertising and Google AdSense

We use Google AdSense and potentially other third-party advertising networks to display ads on our Website.

  • Third-party vendors, including Google, use cookies to serve ads based on your prior visits to our Website and other websites.
  • Google’s use of advertising cookies enables Google and its partners to serve ads to you based on your visits to our Website and/or other sites on the Internet.
  • You may opt out of personalized advertising by visiting Google’s Ads Settings at:
    https://adssettings.google.com
  • Alternatively, you can opt out of some third-party vendors’ uses of cookies for personalized advertising by visiting:
    https://www.aboutads.info

If we use other third-party ad networks, they may also place and read cookies on your browser or use web beacons or similar technologies to collect information as a result of ad serving on our Website. You can review their respective privacy policies and opt-out options on their websites.

You can also learn more about how Google uses data from sites or apps that use its services here:
https://policies.google.com/technologies/partner-sites

7. Use of Google Analytics

We use Google Analytics to understand how visitors interact with our Website and to improve our content and user experience. Google Analytics may collect information such as your IP address, browser type, pages visited, and time spent on pages.

Google Analytics uses cookies and similar technologies. For more information on how Google processes data, please see:
https://policies.google.com/privacy

You can opt out of Google Analytics by using the Google Analytics opt-out browser add-on or by adjusting your cookie preferences.

8. International Data Transfers

Our Website may be hosted on servers located in countries other than your own. In addition, our service providers and partners (such as Google) may process data in multiple jurisdictions.

Where required by law, we take appropriate measures to ensure that international transfers of personal data are subject to adequate safeguards, such as Standard Contractual Clauses or equivalent protections.

9. Your Rights

Your rights depend on your jurisdiction, but may include some or all of the following:

9.1 Rights under GDPR (EEA/UK)

If you are located in the EEA or the UK, you may have the right to:

  • Access your personal data
  • Request correction of inaccurate or incomplete data
  • Request deletion of your data (“right to be forgotten”)
  • Restrict or object to the processing of your data
  • Request data portability
  • Withdraw consent at any time, where processing is based on consent

9.2 Rights under California Law (CCPA/CPRA)

If you are a California resident, you may have the right to:

  • Request to know what categories and specific pieces of personal information we have collected about you
  • Request deletion of your personal information, subject to certain exceptions
  • Request correction of inaccurate personal information
  • Be free from discrimination for exercising your privacy rights

We do not sell personal information, as defined under the CCPA/CPRA.

9.3 How to Exercise Your Rights

To exercise any applicable rights, please contact us using the details provided in the “Contact Us” section below. We may need to verify your identity before fulfilling your request, and we will respond within the timeframes required by applicable law.

9.4 U.S. State Privacy Laws

We comply with applicable U.S. state privacy laws, including laws that provide residents with rights regarding their personal information.

Where required, we use Google’s Consent Management Platform (CMP) to manage user consent for cookies, analytics, and advertising technologies. Depending on your location, you may be presented with consent choices or opt-out mechanisms in accordance with applicable U.S. state privacy regulations.

If you have questions about your privacy rights under U.S. state laws or wish to exercise those rights, you may contact us using the information provided below.

10. Children’s Privacy

Our Website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 (or under 16 where stricter rules apply, such as in the EU/EEA).

If we become aware that we have collected personal information from a child in violation of applicable law, we will take reasonable steps to delete such information as soon as possible. If you believe a child has provided us with personal information, please contact us promptly.

11. Security

We implement reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, or alteration. These measures may include:

  • Use of HTTPS/SSL encryption for data in transit
  • Secure server configurations and access controls
  • Regular monitoring and maintenance of our systems

However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

12. Third-Party Links

Our Website may contain links to third-party websites or services that are not owned or controlled by us. We are not responsible for the privacy practices or content of those third parties. We encourage you to review the privacy policies of any external sites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we do, we will update the “Last Updated” date at the top of this page.

In the case of material changes, we may also provide additional notice (such as a prominent notice on the Website).

14. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, you may contact us at:

We will use reasonable efforts to respond to your request in a timely manner and in accordance with applicable laws.