Discover the Real Seoul: Hidden Gems and Popular Hotspots
eoul is a city that never sleeps, where history and modern culture come together in a way that fascinates visitors from all over the world.
Travelers often hear about Gyeongbokgung Palace, Namsan Tower, Myeongdong, or COEX, but the city has so much more waiting to be discovered.
For those who want to go beyond the usual tourist spots, Seoul offers unique neighborhoods, cultural treasures, and unforgettable experiences.
In this guide, I will introduce you to five incredible destinations that are equally popular with both locals and international travelers.
These spots are family-friendly, MZ-friendly, and photogenic, making them perfect for Instagram memories or deep cultural exploration.
If you want to experience the real charm of Seoul, these destinations should be on your travel list.
1. National Folk Museum of Korea
Located inside the grounds of Gyeongbokgung Palace, the National Folk Museum of Korea provides a deep look into the everyday lives of Korean people throughout history.
This museum showcases over 100,000 artifacts, including traditional clothing, tools, and reconstructed village houses.
Visitors can walk through life-sized exhibitions that recreate traditional markets, farming villages, and family homes.
It’s a fantastic place to learn about Korean culture in a way that feels interactive and alive.
The museum also hosts seasonal programs and cultural experiences for children and international guests.
For families and history lovers, this is a must-visit attraction that adds context to your Seoul trip.
🏛️ National Folk Museum of Korea (NFMK)
📍 Transport: Subway Line 3 — Anguk (Exit 1) or Gyeongbokgung (Exit 5); Line 5 — Gwanghwamun (Exit 2). Major buses: 109, 151, 162, 171, 172, 272, 401, 406, 601, 606, 704; Green 1020, 1711, 7016, 7018, 7022, 7025, 7212; Seoul City Tour Bus 90S/91S (National Folk Museum of Korea (official)).
🎟 Admission: Free; if you enter via Gyeongbokgung Palace, a palace ticket is required (National Folk Museum of Korea (official)).
⏰ Hours:
· Mar–Oct: 09:00–18:00 (Sat 09:00–20:00; last entry 1 hr before closing)
· Nov–Feb: 09:00–17:00 (last entry 1 hr before closing) (National Folk Museum of Korea (official)).
🚫 Closed: Jan 1, Seollal (Lunar New Year’s Day), Chuseok (Korean Thanksgiving) (National Folk Museum of Korea (official)).
📝 Reservation: Not required for exhibitions; Children’s Museum requires online reservation (National Folk Museum of Korea (official)).
※ Last checked: 2025-09-07 KST
2. Seoul Forest
Seoul Forest is often compared to a smaller version of Central Park in New York, offering a massive green escape in the heart of the city.
The park features walking and cycling paths, deer feeding areas, playgrounds, and art sculptures.
During spring and autumn, it becomes one of the most beautiful spots in Seoul, filled with cherry blossoms or colorful leaves.
Seoul Forest is also home to trendy cafés and restaurants nearby, making it a popular hangout spot for young people.
Families enjoy renting bicycles, while couples take romantic strolls under the tree-lined paths.
It’s a refreshing balance between urban living and nature, and one of the best places to slow down in Seoul.
🌳 Seoul Forest
📍 Transport: Subway — Suin·Bundang Line, Seoul Forest Station (Exits 3/4, ~242 m); Subway Line 2, Ttukseom Station (Exit 8, ~537 m) (VisitSeoul).
🎟 Admission: Free (VisitSeoul).
⏰ Hours: Park open 24 hours; select facilities have fixed hours
· Eco Forest: 05:30–21:30
· Insect Garden: 10:00–17:00 (Mon closed; Nov–Apr 11:00–16:00; last entry 15:30)
· Butterfly Garden: 10:00–17:00 (May–Oct; Mon closed) (VisitSeoul).
🚫 Closed: Park: none; some indoor facilities closed Mondays (VisitSeoul).
📝 Reservation: Not required for general park entry.
※ Last checked: 2025-09-07 KST
3. War Memorial of Korea
The War Memorial of Korea is not only a museum but also a symbolic place of remembrance and education.
It houses extensive exhibitions about Korea’s military history, including the Korean War and modern defense technology.
Outside, visitors can explore large-scale displays of aircraft, tanks, and battleships, making it especially exciting for children and history enthusiasts.
The memorial is designed to honor soldiers and promote peace, giving international visitors an opportunity to understand Korea’s resilience.
Interactive exhibitions, audio guides, and translated materials make it very foreigner-friendly.
This destination blends education with moving experiences, ensuring visitors leave with a deeper understanding of Korean history.
🪖 The War Memorial of Korea
📍 Transport: Subway Line 4 — Samgakji Station (Exit 11, ~227 m) (VisitSeoul).
🎟 Admission: Free (separate fees may apply for special exhibitions) (VISITKOREA).
⏰ Hours: Tue–Sun 09:30–18:00 (last admission 1 hour before closing) (VisitSeoul).
🚫 Closed: Mondays & the day following national holidays (VisitSeoul).
📝 Reservation: Not required for general admission.
※ Last checked: 2025-09-07 KST
4. Lotte World Tower & Seoul Sky Observatory
Towering at 555 meters, the Lotte World Tower is one of the tallest skyscrapers in the world.
Its main highlight is the Seoul Sky Observatory, located on the upper floors with glass floors and panoramic 360-degree views of the city.
On a clear day, visitors can even see as far as the Han River and Bukhansan Mountain.
The tower also houses a luxury shopping mall, aquarium, cinema, hotel, and fine-dining restaurants.
At night, the tower becomes a symbol of Seoul’s modern skyline, beautifully illuminated against the dark sky.
It’s a perfect place for breathtaking photos, luxury shopping, and enjoying the high-energy lifestyle of Seoul.
🏙️ Lotte World Tower & Seoul Sky Observatory
📍 Transport: Subway Lines 2 & 8 — Jamsil Station (direct underground connection to Lotte World Tower) (Seoul Sky (official)).
🎟 Admission: Paid; prices vary by date/time and product. Check live prices & booking (Seoul Sky (official)).
⏰ Hours: Operating hours vary by date; confirm on the official calendar (Seoul Sky (official)).
🚫 Closed: — (No fixed weekly closure; schedule subject to change—check official notice) (Seoul Sky (official)).
📝 Reservation: Advance online reservation strongly recommended during peak times (Seoul Sky (official)).
※ Last checked: 2025-09-07 KST
5. Apgujeong Rodeo Street & Garosu-gil
For those who love shopping, fashion, and nightlife, Apgujeong Rodeo Street and nearby Garosu-gil in Sinsa-dong are must-visit neighborhoods.
Apgujeong is home to luxury boutiques, K-pop entertainment companies, and stylish cafés that attract trendsetters and influencers.
Garosu-gil, literally meaning “tree-lined street,” is famous for its artistic vibe, independent designer shops, and unique dining spots.
This area is one of Seoul’s trendiest destinations, beloved by the younger generation and travelers looking for a stylish experience.
Whether you want to sip coffee at a chic café or shop for one-of-a-kind items, this neighborhood won’t disappoint.
It’s also a great place to spot the latest fashion trends and experience the heartbeat of modern Seoul.
🛍️ Apgujeong Rodeo Street & Garosu-gil
📍 Transport: Apgujeong Rodeo Street — Suin·Bundang Line, Apgujeong Rodeo Station (Exit 2, ~3 min walk) (VisitSeoul).
Garosu-gil — Sinsa Station (Line 3 / Shinbundang Line), Exit 8 (~454 m) (VisitSeoul).
🎟 Admission: Free (public streets) (VISITKOREA).
⏰ Hours: Streets are accessible 24 hours; individual shop/café hours vary by business (VISITKOREA, VisitSeoul).
🚫 Closed: No fixed closure for the streets; shop closures vary by business (VisitSeoul).
📝 Reservation: Not required (some restaurants/cafés may accept reservations individually).
※ Last checked: 2025-09-07 KST
Closing Thoughts
Seoul is a city that reveals a new face every time you visit.
From traditional museums to futuristic towers, from quiet green spaces to fashionable shopping streets, the city has endless options.
The five destinations I’ve introduced here go beyond the typical tourist checklist, offering fresh ways to experience Korea’s capital.
Whether you’re a first-time visitor or a returning traveler, these spots will make your trip unforgettable.
Remember, the best way to experience Seoul is to mix cultural discovery with fun and relaxation.
So pack your camera, wear comfortable shoes, and get ready to explore a city that’s full of surprises!
Key Takeaways
- The National Folk Museum of Korea shows everyday life and traditions.
- Seoul Forest is perfect for nature, cycling, and relaxation.
- The War Memorial of Korea offers education and moving history.
- Lotte World Tower provides luxury, entertainment, and breathtaking views.
- Apgujeong Rodeo Street & Garosu-gil are Seoul’s fashion and lifestyle hotspots.
